How Social Media Marketing MIGHT HELP Your Business Thrive
The traditional marketing model was to get as many eyeballs on your own product or service’s message as you possibly can and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, Social Media Marketing firm began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular by utilizing Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to talk to their customers.
The days of broadcasting your product or services message out to the masses and hoping for a response have died. People don’t want to purchase from nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, however they also want to know what others are saying about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform permits small businesses to benefit from consumer word of mouth advertising like social media.
Benefits Of SOCIAL MEDIA
Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise struggle to come across utilizing other conventional marketing techniques and also SEO.
Word of Mouth Marketing- Word of mouth marketing has always been the most influential way to generate sales. With social media marketing, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you might suffer the reverse benefits of this.
Brand Awareness – Branding your business using social media marketing is a lot simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to communicate with your customers about services, special promotions, or just to educate them on your business. Through consistent, FREE communication, you can keep your company in front of your customer’s eyeballs that may in turn result in repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term provided that the communication and updating of your social media marketing presence is maintained.
